The hidden reason processed pet foods are so addictive

From potently smelly additives to offal concentrates, pet food companies turn to some surprising ingredients in the quest to make kibble delicious.

The cue might be a hand in a pocket, the opening of a cupboard door, or even a word said carelessly aloud – "dinner". Before you know it, you're tripping over a pet excitedly awaiting a portion of... dull-brown dried pellets. What's in these mysterious morsels, that makes them as delectable as roasted chicken, wild salmon, or bundles of fresh herbs? 

Take my flatmate, a small black rabbit. For a large part of every day, he can be found sitting attentively with his paws on his empty food bowl, awaiting his next portion of kibble – even though it looks like his droppings and smells equally unappetising. He used to have an automatic dispenser with a timer, but he learnt to throw it across the room to access its contents prematurely. No matter what delicacies I place before him – home-grown parsley, soft-cut hay, fresh carrot-tops, organic kale – he would always rather eat processed pet food.

It seems that this is not unusual. Anecdotes abound about pets whose thoughts are largely preoccupied with kibble, such as the cat that has a daily panic attack when it realises it has eaten all its pellets and the pragmatic German shepherd found carrying a bag of dog food around the streets of Houston after Hurricane Harvey.