Our Mission
More than products. A promise to the dogs who give us everything.
Dogs don't ask for much—just our time, a comfortable spot next to us, and food that keeps them feeling their best. At Paw Power Nutrition, our mission is simple: giving them the long, vibrant, pain-free lives they deserve.
We don’t believe in cutting corners, watering down formulas, or hiding behind empty marketing buzzwords. Every single product we create is crafted with clean, functional, fully dosed ingredients—the exact standard of nutrition we demand for our own dogs at home.
Why We Do It
Everything starts with our pack: Ares, our Dogue de Bordeaux gentle giant; Pablo, a resilient rescue from the streets of Puerto Rico; Lynly, our spitfire Alabama heeler mix; and Biggie Smalls, our lovable Catahoula mix.
As dog parents, we’ve watched firsthand how what goes into their bowls changes everything, from the bounce in their step to the spark in their eyes as they age. They aren't just pets; they're family members who show up for us every single day. They deserve real nutrition that does the same for them.
Fueled by Family. Committed to the Underdog.
We never set out to build a transactional pet company. We built Paw Power to make a genuine difference in the canine community.
Because our hearts belong to rescue dogs, giving back isn't an afterthought or a marketing gimmick; it’s built straight into our foundation. Every month, a portion of every single purchase goes directly to verified dog rescues, helping provide medical care, nourishment, and a second chance to dogs still waiting for a couch of their own.
When you feed Paw Power, you aren't just protecting your dog’s health; you’re actively helping save another.
Meet the Experts Behind the Brand
While we are dog parents first, we are also dedicated professionals. We created Paw Power Nutrition to bridge the gap between "big pet food" and real, functional health.
Eric – Certified Canine Nutritionist Focusing on the science of optimal nutrition. My goal is to ensure every ingredient we offer serves a specific, healthy purpose for your pup.
• CPCN - Certified Professional Canine Nutrition from Feed Real Institute
• NAVC Pet Nutrition Coach
Eric's background is 15 years in the nutrition space with experience in formulations, production, testing, and regulations in the nutraceutical space prior to starting Paw Power Nutrition
Christine, a certified dog trainer, behavior consultant, a wife, pet parent who has 35 years of experience,handling, owning, training, volunteering, rescuing and advocating for dogs who also worked full-time in corporate America.
Her passion for dogs started as a child, where her goals have always been to teach dogs, train dogs, help get and keep dogs emotionally balanced to be both pets and not lose their history, origination.
Specializing in balanced obedience training, behavior assessing and modifying, she has a communication and relationship with each dog she encounters which she explains as a gift, as it comes from within and she felt it from childhood.
Certifications:
CDT, certified dog trainer – International Association of Canine Professionals
LIMA, Least Intrusive, Minimally Invasive