Paw Power Nutrition

Kibble Buyer's Guide

An instant-download e-book for choosing your dog's kibble

4x Award Winner

$29.99

The Ultimate Kibble Buyer’s Guide

Digital Download — Instant Access

Finding the right kibble for your dog shouldn’t feel like a guessing game. Yet with so many brands, buzzwords, and bold claims, choosing your dog’s food can quickly become overwhelming—and even a little stressful. The Ultimate Kibble Buyer’s Guide was created to bring clarity, confidence, and peace of mind to every pet parent who simply wants the best for their dog.

This powerful e-book cuts through marketing noise and reveals what truly matters when selecting kibble. You’ll discover how to read labels with confidence, spot high-quality ingredients, avoid hidden red flags, and choose a food that supports your dog’s long-term health and happiness.

Because when you know better, you feed better—and your dog feels it.

What You’ll Learn:

  • How to decode kibble labels and ingredient lists

  • What high-quality nutrition really looks like

  • Common marketing tricks and how to avoid them

  • Key nutrients every dog needs at each life stage

  • Tips for switching foods safely and stress-free

  • BONUS CHAPTER: Simple, effective ways to improve your dog’s kibble—no matter which brand you feed

Why Pet Parents Love This Guide

This e-book gives you the clarity and reassurance you’ve been craving. Instead of feeling confused at the pet food aisle, you’ll feel empowered—confident that what you’re feeding is truly supporting your dog’s well-being.

A Purchase That Gives Back

With every download, a portion of the proceeds is donated to dog rescues—so you’re helping dogs in need while taking the best care of your own.

Digital download — instant access. Nothing ships.

How to decode kibble labels and ingredient lists, what high-quality nutrition really looks like, common marketing tricks and how to avoid them, the key nutrients dogs need at each life stage, and how to switch foods safely.

Includes a bonus chapter on simple ways to improve your dog's kibble, whichever brand you feed.

Free shipping on US orders over $35. Orders ship within 1–2 business days.

30-day money-back guarantee. If your dog will not eat it, email us and we will refund the order — no need to send the jar back.

How to serve

One spoon. That is the whole routine.

Off the spoon, on a lick mat, or stuffed in a toy. They will not ask questions.

  1. 1

    Scoop

    One tablespoon carries the full functional dose.

  2. 2

    Serve

    Spoon, lick mat, or stuffed toy. Whatever keeps them busy.

  3. 3

    Repeat daily

    Functional ingredients work when they are consistent.

How much to give

Dog weight Per day
Under 20 lbs 1 tsp
20 - 50 lbs 2 tsp
50 - 90 lbs 1 tbsp
Over 90 lbs 1.5 tbsp

Introduce slowly over a few days if your dog has a sensitive stomach.

4x Award Winner

2023Health Focused Dog Treat of the Year
2022Lickable Treat Product of the Year
AlwaysXylitol free and gluten free
The whole point

They think it is a treat. You know better.

Every jar is a functional supplement wearing a peanut butter costume. Fully dosed, dog safe, and gone in about four seconds.

Shop the range
Why it works

Built for the dog, not the shelf

Simple, clean ingredients with a job to do.

No xylitol. Ever.
The sweetener that makes most human peanut butter dangerous is never in ours.
Fully dosed
A complete functional dose in every tablespoon. No guessing.
Non-GMO peanuts
Unsalted, human grade, and nothing artificial.
Every jar gives back
Every purchase supports animal rescues.
See the difference

Same dog. Same stairs.

Drag the handle to see what a few weeks of daily joint support looks like.

Week 6
Week 1
Week 1 Week 6
Compare

Dawg Butter vs the usual options

There are other ways to get a supplement into a dog. Here is how they stack up.

Dawg Butter vs the usual options
Feature Dawg ButterPillsPowdersHuman peanut butter
Dog actually takes it✓✗✗✓
Xylitol free✓✓✓✗
Fully dosed per serving✓✓Depends on mixing ✗
No hiding it in cheese✓✗✗✓
Works on a lick mat✓✗✗✓
Supports rescues✓✗✗✗

Human peanut butter frequently contains xylitol, which is toxic to dogs. Always read the label.

From the pack

Real dogs. Empty jars.

Verified reviews from Paw Power customers.

★★★★★

“Ella loves this dawg butter. She hears the jar opening and here she comes. Thank you Paw Power.”

Mary Ann Gambino· Verified
Blue Biotic
★★★★★

“The dogs love it as they do any peanut butter, but knowing that it is fully dog safe and has probiotics is a plus! Would get again!”

Abby Porter· Verified
Blue Biotic
★★★★★

“We love this pb butter!! Especially since it is helpful for my dog's joints!! He has luxating patella, so this is super important for us to focus on.”

Hercules Rickard· Verified
Berry Flexible
★★★★★

“My golden retriever Holly loved this peanut butter with pumpkin. I love that it is also made with pumpkin because she has a sensitive stomach. She had no issues licking this up!”

Brittany & Holly· Verified
Pum'kin Puppers
★★★★★

“Troy loves the Original Dawg Butter! A healthy, natural treat that suits his sensitive stomach, and we love that every purchase supports rescue dogs.”

Troy· Verified
Original
★★★★★

“We use it as a lick mat and it takes my dogs 15-30 minutes to finish it. Great mental enrichment.”

Kia Xiong· Verified
Original
★★★★★

“All of our foster pups and in our pet food pantry - this is our most requested treat.”

Sunny Bear Rescue Coffee Co.· Verified
Pum'kin Puppers
★★★★★

“Love a clean product made for dogs! And every purchase supports rescue dogs? Say less. We are big fans!”

Quetzal_the_xolo· Verified
Original
★★★★★

“He loves the pumpkin peanut butter. The lick mat is great and he loves the treats. Definitely will buy again.”

Samantha Pieklo· Verified
Lick Mat Bundle
★★★★

“It is great for giving my boys their meds!”

Edward· Verified
Blue Biotic
★★★★★

“Love this dog peanut butter. Great idea.”

Laraine McIntyre· Verified
Blue Biotic
★★★★★

“Good, my frenchie loves it!”

Elizabeth· Verified
Berry Flexible
★★★★★

“Queen Charlie gurl loves the variety.”

Daniel Semrow· Verified
Berry Flexible
★★★★★

“My babies love it!”

Yolanda· Verified
Lick Mat Bundle
Questions

Good questions, straight answers

Yes. Every Dawg Butter is xylitol free and gluten free, made with unsalted non-GMO peanuts. Xylitol is the sweetener that makes most human peanut butter dangerous for dogs, and it is never in ours.

One tablespoon carries the full functional dose. There is a weight chart further up this page.

Plenty of owners do, and it is one of the most common things customers tell us they use it for.

That depends on your dog’s size and how often you serve it. A medium dog on one tablespoon a day gets roughly a month from a jar.

Introduce it slowly over a few days rather than a full serving on day one.

Our promise

If your dog turns their nose up, we will make it right.

We are a small team that cares about dogs more than conversion rates. Email us and a human answers.

Contact us
Every purchase helps rescue dogs
2Product of the year awards
6Probiotic strains per spoon
100%Xylitol free
Kibble Buyer's Guide
Kibble Buyer's Guide $29.99